Mission
Replace social media chaos with a beautiful, private homepage showing what actually matters to you with ad & tracker free content discovery.
The Problem
- Social feeds are addictive and algorithm-driven
- Multiple websites = countless ads and trackers
- Google killed iGoogle (2013), no modern alternative exists
- Existing solutions are ugly or too technical
Target Market
Mainstream users (25-55) seeking digital wellness: busy parents, working professionals, anyone overwhelmed by digital noise and wanting beautiful, simple experiences.
Market Size: Millions experiencing "social media fatigue"
Product
V1 - Your Calm Corner Of the Internet
- Follow your favorite websites and creators (news, youtube, reddit)
- Private content discovery - browse headlines without ads/tracking
- Beautiful weather and quick links
- Preset themes: "Morning Coffee," "Minimalist," "Warm & Cozy"
- 60-second setup with guided wizard
V2 - Smart & Beautiful
- AI content curation and smart summaries
- Calendar integration and simple notes
- Mobile app and family sharing
Competition
- Social media: Addictive, algorithm-driven
- RSS readers (Feedly): Text-heavy, intimidating
- Scattered news apps: Overwhelming notifications
- Blank browser tabs: Unhelpful default experience
Our advantage: Beautiful, calm, private, effortless
Why Now?
Growing social media fatigue, privacy awareness, and demand for intentional internet consumption. Beauty and simplicity are now expected.
Key Differentiators
- Calm vs. chaos - Peaceful social media alternative
- Ad-free discovery - Browse content without advertisements
- Privacy-focused - We fetch summaries so sites can't profile you
- Effortless setup - 60 seconds, no technical knowledge
- Preset-driven - One-click beautiful templates
Monetization: Freemium Model